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This interactive program will explore how small businesses can optimize messaging and content creation to align with buyer needs and generate quality leads. Learn the core principles of demand generation and discover the essential building blocks for developing a high-impact inbound marketing strategy. Whether you're just starting or looking to enhance your digital presence, this session will provide actionable insights to help you drive meaningful engagement and revenue growth.
Kaitlyn is a passionate leader in the digital marketing space. It's her mission to effectively shape, manage and refine a holistic set of strategies utilizing user experience architectures, marketing automation tools, and campaign best practices to push the boundary in elevating the customer purchase journey.