Truckee, California (July 8, 2016) - In partnership with bigtruck, Truckee Chamber of Commerce announces the release of the Truckee Base Camp Collection - a new hat design utilizing the Truckee brand logo, tagline “Base Camp for a Big Life” and image of historic highway 40 by local photographer Bill Stevenson. Exclusive local release date July 14, 5:00pm at Truckee Thursdays event, located in historic downtown Truckee.
“We had many options and ideas about how to launch the new Truckee brand in retail. Our collaboration with bigtruck is a natural fit with the Chamber’s support of non-seasonally dependent, year-round businesses that are creating sustainable, professional jobs for locals" said Colleen Dalton, Marketing and Communications Director. “We appreciate bigtruck’s support of the new Truckee brand, and believe their values align with Truckee’s community values which we learned about in the Place-Based Marketing Initiative, particularly healthy lifestyle, family friendly, and community minded.”
“Since 2010, bigtruck has grown from a local startup to a global business. Our priority has always been to hire in Truckee and to run our business from design to manufacturing and fulfillment out of pre-existing commercial space”, says Galen Gifford, Founder.
The new Truckee Base Camp Collection will be released by the Truckee Chamber of Commerce at Truckee Thursdays on July 14th at 5:00pm in partnership with bigtruck (outside of the Train Depot) with a sewing machine on-hand for custom hat designs. After July 14, the collection will also be available to purchase online at bigtruck.com and on the new truckee.com website launching this summer.
From it’s initial two men team, bigtruck has evolved from a small Lake Tahoe hat company into a global community that has chosen to reflect their passion for life in what they wear. With increasing demand, bigtruck continues to strive to inspire others to live life with a fun first mentality. The bigtruck manufacturing and retail space is located in the Pioneer Center at 10825 Pioneer Trail Road, Suite 105 in Truckee where customers are able to customize their own bigtruck hat.
About Truckee Chamber of Commerce
The Truckee Chamber of Commerce is a business membership organization that develops and promotes local business, tourism and community engagement. With 630 members representing over 7,000 jobs, the Chamber is the largest, most connected business organization in Truckee. The Chamber’s three areas of focus are economy, tourism and community. Location and mailing address: 10065 Donner Pass Road, Truckee, CA 96161.