California 89 is a Tahoe-based apparel and lifestyle brand. No matter where your adventure begins, no matter what season—CA89 can take you there. Located in Downtown Truckee, California 89's brick and mortar shop carries items for men, women, kids and even the family dog; perfect for road trips, cruising around town, playing on the lake, bike rides, runs, or after a full day of skiing. With every purchase you make at CA89, a part goes back to the Tahoe Fund, which helps restore and preserve the lake for the future, and High Fives Foundation, which raises money and awareness for athletes with life-altering injuries who want to continue enjoying winter sports.
When owner Lisa Gotts moved from the Midwest to California in 2000, her biggest concern was leaving the beaches, lakes, and forests of her childhood behind. Luckily, Gotts found Tahoe and it filled the same spot in her heart and then some. No matter what season it is, the Tahoe snow, mountains, blue water and skies take her back to that nostalgic place. When you leave Tahoe, a piece of you stays here; California 89 was created so you can take a piece of Tahoe back with you.