Tahoe Sierra Transportation was founded by long-time transportation professional and 20 year Truckee resident, Tal Fletcher. Tal started his professional career in transportation as a valet for some of San Francisco's premier restaurants, where he learned the principles of customer service, safety and reliability. As a Bay Area native, Tal spent his weekends driving from the Bay to Tahoe and eventually settled in Truckee in 1993. Recognizing a need for reliable local taxi service, Tal founded Mountain Cab in 2003. Tal diverged from local taxi and expanded his business to focus on offering a private car service between the North Lake Tahoe area and the Reno airport. In 2006, Tal founded Truckee Tahoe Transportation and quickly became the leader in private car service for resorts, weddings, corporate groups and residents alike. After providing over 10,000 successful Reno airport transfers, Tal stepped away from the transportation business in 2011.
During his sabbatical, Tal acted as Guide and Business Manager for a project which helped an adaptive athlete become the first spinal cord injured person to ski to the South Pole (documentary forthcoming). After their successful mission in early 2012, Tal returned to Truckee with renewed motivation to once again set the standard for safe, reliable transportation in the Truckee/North Lake Tahoe area.
Drawing on a decade of transportation and logistics knowledge, and a passion to improve the customer experience, Tal founded Tahoe Sierra Transportation.